Product / Offering

It makes sense that what is offered in a food space will impact selection. If we don’t purchase Oreos, our likelihood of eating them when at home is significantly reduced. That being said, food choice architecture is not about restricting or limiting choice - it’s about positioning healthier choices so we’ll select, consume, and enjoy them.

Here are a handful of call-outs to keep in mind during food purchasing.

Decisions are made FAST

Decisions are made FAST. One study found that it takes us a third of a second for us to choose our preferred snack over another less preferred snack. These results suggest that consumers can make accurate every-day choices, akin to those made in a grocery store, at significantly faster speeds than previously reported.

The takeaway? Humans are great at knowing what they want when it comes to food. Being thoughtful around what is brought into the home is how we can ensure the quick choices we make align with our food/diet goals.

Willpower as a limited resource

A growing body of research shows that resisting temptations over and over again takes a mental toll. Some experts liken willpower to a muscle that can get fatigued from overuse.

What this means: Use food purchasing to get set for success; willpower is not a reliable nor consistent defense.

Long term satisfaction

According to a recent study (ref), popular diets can be moderately effective on the short term, but benefits are largely gone on the long term (>1 year).

There is a misconception that healthy eating means the total elimination of high-caloric, nutrient-poor foods. A sustainable eating pattern is rooted in balance, longevity, moderation, along with day to day satisfaction.

Variety

Up the variety of healthier options can help normalize healthful offerings while providing a greater selection, which can boost consumption. One study from a school cafeteria found that offering 2 or more vegetables was associated with higher amounts of vegetables consumed across students.

Foods we buy

There are different recommended eating patterns for those with different health conditions & goals (ex. diabetes, weight loss, kidney disease, anorexia, etc.). There are also myriad factors that influence the foods we buy, including culture, food allergies, age, physical activity level, sports, family, and general lifestyle. Work with your Registered Dietitian on what specific foods will support your health goals.