Foodspace
Harnessing the power of food choice architecture for lasting behavior change
Did you know?
Around 95% of decisions are made irrationally or without conscious thought.Despite the best intentions of a balanced diet, these unconscious decisions favor “convenient” and “easy”, and are governed by our food environment, or foodspace.
So what can we do about it?
The Solution
Our foodspace influences our food decisions, which establish our food behaviors… which may or may not support healthy eating. Foodspace equips you with the skills needed to create intentional food spaces that support healthy habits through lasting behavior change.
We can begin to design a foodspace that:
Outsmarts the brain to leverage autopilot decisions & natural tendency
Empowers your clients via a personalized approach
Promotes healthy eating strategies rooted in behavioral science
Sets your clients up to make the healthy food choices that are aligned with their personal health goals
Food Choice Architecture (FCA) is the intentional design of food choices and spaces to make the healthy choices the easiest choice, without restricting options. FCA is rooted in behavioral science and can strongly influence the way we select and enjoy food.
Foodspace refers to the places and spaces where food decisions are made.
Foodspace takes an unconventional, “outside in” approach to nutrition & behavior change. Rather than focusing on “what to eat”, we focus on environment design as the key to changing food behaviors.
Understand
why we behave the way we do
Research
how foodspace impacts behavior
Our Approach
Distill
relevant research findings
Translate
research into actionable strategies
Share
knowledge
What’s in it for me?
A New Approach. Foodspace brings a new, novel suite of research-backed choice architecture strategies to nutrition counseling that may be the missing link for your clients.
Customization. The course & workbook can be customized for any client, including those with specialized eating patterns (diabetes, heart disease, celiac), food allergens, budget, lifestyle, needs based on stage of life (parents, children, 50+), and personal health goals
Professional & Business Growth. Evidence based strategies to enhance your skill set to set you apart, equipping you with marketable strategies & tools for your professional toolbox
Client Success. Help your clients succeed!
This course is for you if you are:
in private practice, and want to help your clients create supportive environments at home for long term success
a community RD and are working to make healthy eating easy
in corporate dining and want to help employees eat better to feel better at work
in food service or retail and want to use choice architecture to position healthy options as the most convenient
a clinical dietitian that wants to help patients adopt new eating behaviors when they return home
an RD or Health Professional that wants to expand their skillset and/or incorporate behavior change strategies into life and work
Sample Course Content:
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Sheryl Allen, MS, PhD, RD
Foodspace was started back in 2022. Sheryl is a data-driven PhD Scientist, Dietitian, and a firm believer that our environment dictates many of our behaviors and choices. She has worked with corporate clients to create wellness programming that makes sustainable choices easy, by harnessing the power of choice architecture. Her sustainability approach prioritizes the long term health of people, the planet, and the business.
Sheryl received her MS & PhD in Atmospheric Chemistry, before pivoting to a career in the Nutritional Sciences (MS, RDN). She has spent the last nine years supporting the global Food Program at Google, translating behavioral science research into food choice architecture solutions.
